Privacy Policy

1) Information We Collect

We collect information in three ways: (A) information you provide, (B) information collected automatically, and (C) information from third parties.

A) Information you provide directly

• Contact details: name, email address, phone number.
• Scheduling and location details: service address/ZIP code, requested dates/times, access/parking notes, and service preferences.
• Pet details: pet name, type, breed (optional), size/weight (optional), coat condition, temperament/handling notes, allergies or sensitivities you choose to disclose, and special requests.
• Service details: requested grooming services and add-ons (as offered).
• Messages and support: information you send us via forms, email, phone, or SMS.
• Payment-related details: if you pay by card, your payment is processed by a payment provider; we may receive limited information such as payment status, last four digits, and transaction identifiers (we do not store full card numbers).

B) Information collected automatically (website)

• Device and usage data: IP address, browser type, device identifiers, pages viewed, time spent, referral URLs, approximate location (derived from IP), and website interactions.
• Log data: server logs that may include timestamps, requested pages, and error logs.
• Cookies and similar technologies: see Section 5.

C) Information from third parties

• Service providers that support our website hosting, analytics, scheduling, communications, and payments (if enabled).
• Advertising and social platforms if you interact with our pages or ads (subject to those platforms’ privacy settings and policies).

2) How We Use Information

• Provide and manage Services: scheduling, routing, confirmations, reminders, customer support, and service delivery.
• Communicate with you: appointment updates, responses to inquiries, and service-related notices.
• Safety and quality: pet handling notes, special instructions, and incident prevention.
• Payments and business operations: invoicing, receipts, accounting, fraud prevention, and dispute handling.
• Improve our website and offerings: analytics, troubleshooting, and performance monitoring.
• Marketing (non-SMS): we may send promotional emails or updates only where permitted and/or where you separately opt in. You can opt out anytime.
• Legal and compliance: comply with law and enforce our Terms and policies.

3) How We Share Information

We do not sell your personal information. We may share information in the following situations:

• Service providers: vendors that help us operate (hosting, scheduling, messaging/SMS delivery, analytics, payment processing). These providers process information only to perform services for us and under appropriate safeguards.
• Legal and safety: to comply with law, lawful requests, protect rights, investigate fraud, or protect safety.
• Business transfers: merger, acquisition, or asset sale (information may transfer as part of that transaction).
• With your direction: when you explicitly ask us to share information in a specific way (for example, sharing your address with a building concierge for service access).

Mobile Information Non-Sharing (SMS)

4) Categories of Information (Summary Table)

5) Cookies & Analytics

We may use cookies and similar technologies (pixels, local storage) to operate and secure our website, understand usage, and improve performance. Depending on how our site is configured, we may use:

• Essential cookies (required for core site functionality)
• Analytics cookies (to understand how visitors use the site)
• Functional cookies (to remember preferences)

You can manage cookies in your browser settings. If you disable cookies, some website features may not function properly.

6) Calls, Text/SMS & Communications

If you provide your phone number, we may contact you by call or text (SMS/MMS) for non-promotional, service-related purposes such as responding to inquiries, appointment scheduling, confirmations, reminders, schedule changes, and customer support notifications. :contentReference[oaicite:4]{index=4}

• Consent: Consent to receive texts is not a condition of purchase. :contentReference[oaicite:6]{index=6}
• Opt-out: Reply STOP to opt out at any time. You may receive a one-time confirmation message of your opt-out.
• Help: Reply HELP for help, or contact us at [email protected] or +1 (754) 207-5076.
• Message frequency: Varies based on appointments and service communications.
• Carrier fees: Message and data rates may apply.

7) Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy, including to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.

8) Your Rights & Choices

Depending on your location, you may have rights such as:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Opt out of certain marketing communications (including marketing emails, and promotional SMS only if you separately opted in).

California Notice (CCPA/CPRA)

If you are a California resident, you may have rights to request access, correction, deletion, and to opt out of “sale” or “sharing” of personal information as defined by law. We do not sell personal information.

Other U.S. State Privacy Laws

If you live in a state with a comprehensive privacy law (for example: Virginia, Colorado, Connecticut, Utah), you may have similar rights. We will respond to verifiable requests as required by applicable law.

To exercise privacy rights, contact us at [email protected]. We may need to verify your identity before completing a request.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measures are perfect and no method of transmission or storage is completely secure.

10) International Visitors

The Services are intended for use in the United States. If you access the Services from outside the U.S., your information may be processed in the U.S. where data protection laws may differ from those in your jurisdiction.

11) Third-Party Links

Our website may include links to third-party websites or services. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

12) Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top indicates when it was last revised. Continued use of the Services after changes means you accept the updated policy.

13) Contact Us